Technical seo

August 5, 2020

Technical SEO

We are looking at technical SEO, this method looks at what happen under the website that makes it possible for search engines to easily crawl the website, or to enable website to be fully optimized for mobile viewing and experience , easily rank website on the search engine result page (SERP).

A technical SEO analysis and audit mostly is not what you see, it is more of how your website works, the optimization that has happen on your codebase and structure including images etc, speed on which the website loads, how responsive it is.

Categories of Technical SEO

Accessibility
Engagement
Content
Authority

ACCESSIBILITY

This type of technical SEO looks at how your website is easily seen and crawled and indexed by search engines. This section is probably the best place to start performing technical SEO as most challenges seen from this section will take most major issues a website will have.

Below are Areas to consider during this technical SEO include the following:

A well-structured site
Checking for orphaned pages: Which are pages that don’t link to any page on website
Checking for broken links
Optimized internal link structure by connecting webpages
By making sure that pages that are not blocked from crawling by search engines
The proper use of meta robots noindex tag vs. improper configuration of robots.txt file
Balanced indexation – no over-indexation or under-indexation
Do a complete XML sitemap submission to search engines e.g Google.
Look out for HTTP status code errors and fixed them.
Use proper conical and domain redirects

ENGAGEMENT

This is how users relate with your website. Mobile responsiveness and website speed affects how users will engage with websites. This also affect how your website will be ranked on search engines. The faster your mobile website the better you are ranked. You can look at audience behavior and traffics from your analytics to get more insight on how you perform on mobile devices.

Below are Areas to consider during this technical SEO include the following:

YOu should Have an excellent UX (user experience) from design
Having a fast load time (under 2 seconds)
Have a websites that is mobile-friendly
Your pages should be visually appealing on all screens
Streamlining of form fields

CONTENT

This section of technical SEO looks at how search engine sees and interact with your created contents. How your content organized from creation will determine how it will be shown on Search Engine result pages.

Below are Areas to consider during this technical SEO include the following:

Having On-page keyword-optimized content
Keyword-optimized tags (titles, headers, alt text, etc.)
Using Clean and optimized slugs
Using Meta descriptions optimized for SERPs.
Having Well-organized content structure and readability.
No duplicate or plagiarized content

AUTHORITY

Authority in this case is synonymous to VALUE. Factors like backlinks, social media engagement and originality of content. Users don’t have much control over backlink that connects to your website except deliberate effort is made. Backlinking is one of the last things to do in an SEO.

Below are Areas to consider during this technical SEO include the following:

Using relevant backlinks from credible sites
Low-scoring and spammy backlinks disavowed
Creating High-quality, useful and relevant content
Do not duplicate or plagiarized contents
Active social media presence and engaged followers

What to do next:

After a technical SEO analysis and audit there will definite issues to fix. Its a good practice you have a website backup before you made some changes.

Some recommendation is to :