neuromarketing definition and neuromarketing examples

neuromarketing definition and neuromarketing examples

Neuromarketing is the science that analyzes consumer behavior. In recent years it has become a very useful tool when developing products that meet consumer needs.

Sight is the first sense that acts in the unconscious purchase decision . The striking colors of the package, the size of the font or even the placement at eye level favor the sale of one product over another.

In the background other senses come into play. Be it touch, hearing, smell or taste. The little details that make us decide on a specific product and not another. Whether we know it or not.
A specific song, a fragrance, a color. We are continually exposed to different stimuli that we unconsciously capture and help us decide .

Buy in a store because the music is lively, because it smells very good, because the blouse is soft and the one from the other store is not, etc. Neuromarketing analyzes the emotions and the customer’s attention to different stimuli perceived in a conscious or subconscious way. This analysis allows better management of resources when planning the marketing strategy.

To understand it better, we can see it very clearly with examples in the press aimed at different audiences. The New York Times talks about economics and politics, essentially. Not only the content is more serious and sober, but also the font format and the colors used. As you read it, you unconsciously perceive the seriousness of the product. A totally different case occurs with teen magazines . This segment of the public is very different and the product should be too, not only in its content: a variety of bright colors, as well as varied letter formats, capture the attention of a specific audience.

However, if you ask the clients of each one, none will say that they buy the magazine because it is more serious or more colorful, but because of its content. So they believe. Because – wrongly – they believe that the decision to make that purchase has been something rational and not something emotional .