Google’s List of Commonly Used Ad Technology Providers
Google is updating its commonly used set of ad technology providers, and if you’re a publisher using AdSense, Ad Manager, or AdMob, this affects your ad delivery and compliance processes—especially in the European Economic Area (EEA) and the UK.
Let’s break down what’s changing, what it means for you, and the steps you should take to stay compliant.
What’s Changing?
Starting June 2, 2025, Google will refresh the commonly used set of ad technology providers (ATPs). These updates are based on:
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Global demand data
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Publisher performance
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Compliance with privacy standards, including GDPR
This updated list reflects ATPs that work most closely with publishers worldwide.
What Happens Next?
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Google will automatically update the commonly used ATP list in your account.
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The list will be refreshed periodically to reflect evolving data and compliance status.
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You can view the list and manage settings in your European regulations settings page under Privacy & messaging in your account.
How to Maintain Control: Use “Custom Ad Partners”
If you’d rather prevent automatic updates to the ATP list:
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Go to Privacy & messaging settings in your account.
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Select Custom ad partners.
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This creates a custom list pre-filled with your current selections.
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You can then add or remove providers based on your preferences and business needs.
✅ Pro Tip: This feature gives you full control over which providers are allowed to serve and measure ads on your properties.
Why It Matters: GDPR Compliance and User Consent
Google is reinforcing its commitment to GDPR by giving publishers tools to manage consent and data sharing. Here’s what each certified ad tech provider must do:
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Provide transparency on how they use data
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Share a user-facing explanation of their data practices
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Agree to comply with Google’s Data Usage Policy
You must list each provider your site shares user data with, regardless of the ATP set you use.
Key Implications for Publishers
| Area | What You Need to Know |
|---|---|
| Consent Management | Must disclose all ATPs in your user consent flow (EU User Consent Policy) |
| Revenue Impact | Common ATPs are chosen based on revenue performance across global programmatic platforms |
| Custom Control | You can build your own list to align with your privacy and brand needs |
How to Access and Manage Ad Tech Providers
You can review or update your ad tech providers list via:
Just navigate to Privacy & messaging → European regulations settings to make adjustments.
LIST OF Googles ads providers as at June, 2025
- 6Sense Insights, Inc
- A Million Ads Limited
- Aarki
- ABCS INSIGHTS
- Acuityads
- Ad Lightning
- Ad360
- Adara Media
- Adelaide Metrics Inc
- AdFalcon
- Adform
- Adikteev
- AdKernel
- Adloox
- ADMASTER PRIVATE LIMITED
- AdMaxim
- Adnami ApS
- Adobe Advertising Cloud
- Adstra
- AdTheorent, Inc.
- AdTiming
- advanced STORE GmbH (will be removed on June 30, 2025)
- Adventori
- Affinity
- Affle India
- Amazon
- Amobee
- Appier
- AppLovin Corp.
- AppNexus (Xandr) Inc
- Arpeely
- Artsai
- Ask Locala (F.K.A Fusio by S4M)
- AudienceProject
- Avocet
- Bannerflow
- Basis Technologies
- Beeswax
- Bidease
- Bigabid
- Blue
- Bombora
- Bridgewell
- C3 Metrics
- Celtra
- Chalk Digital
- Cheq
- Cint (will be removed on June 30, 2025)
- clean.io
- Clinch
- Cloudflare
- comScore
- Connected-Stories
- CONTXTFUL
- Coupang
- Crimtan
- Criteo
- CyberAgent
- DeepIntent
- Digital Turbine Media, Inc
- DISQO
- DoubleVerify
- Dynata
- EASYmedia (will be removed on June 30, 2025)
- eBay
- Epsilon
- Eulerian Technologies
- Evidon
- Exactag
- Exponential
- Extreme Reach
- Flashtalking by Mediaocean
- fluct
- Gemius
- GfK
- GO.PL
- GroovinAds
- GroupM
- gskinner
- Happydemics
- HockeyCurve
- Improve Digital
- Index Exchange
- InMobi
- Innovid
- Intango Ltd.
- Integral Ad Science
- IPONWEB
- IQM
- ironSource Mobile
- Jampp
- Jivox
- jsdelivr
- Kantar
- Kayzen
- Kobler
- Lacuna
- LeadsRx
- LifeStreet (will be removed on June 30, 2025)
- Liftoff
- LiveIntent
- LiveRamp
- Loblaw Media
- Localsensor
- LoopMe
- Lucid
- Madington
- Magnite
- MarketCast LLC
- Marketing Science Consulting Group, Inc.
- Media.net
- MediaGo
- MediaPal
- mediasmart
- Mercado Livre
- Meta
- MicroAd
- Microsoft
- MOBSUCCESS
- Mobvista/Mintegral
- Moloco Ads
- Neodata Group
- Netquest
- Neural.ONE
- Neustar
- NextRoll, Inc.
- Nielsen
- NinthDecimal
- On Device Research
- OneTag
- OpenX Technologies
- Opera Software Ireland Ltd
- Optimize LCC D.B.A Genius Monkey
- Oracle Data Cloud
- OTTO
- Outbrain Inc.
- Pangle DSP
- Pelmorex Corp
- Persona.ly
- Pixalate
- Placed
- Playable Factory
- PLAYGROUND XYZ
- Polar
- Preciso
- Prism Partner
- PubMatic
- PulsePoint
- Quantcast
- Rackspace
- Read Peak
- Relay42
- Remerge
- Rockerbox
- Roku Advertising Services
- RTB House
- Salesforce DMP
- Samba TV
- Seedtag
- Seenthis
- Sharethrough, Inc.
- Sift Media
- Simpli.fi
- Singular Labs Inc.
- Sizmek
- Smaato
- Smadex
- Smart
- Smartology
- SMN Corporation
- Sojern
- Solocal (will be removed on June 30, 2025)
- Somplo
- Sonobi, Inc
- Sovrn
- StackAdapt
- Supership
- Teads (will be removed on June 30, 2025)
- TabMo
- TEEMO
- TemuDSP
- The Trade Desk
- Throtle
- travel audience – An Amadeus Company
- TreSensa
- TripleLift
- TrustArc
- Tuky Data
- UNICORN
- Unity Ads
- UnrulyX
- Upwave
- Verve Group (will be removed on June 30, 2025)
- Virtual Minds
- Weborama
- White Ops
- Wizaly
- xpln.ai
- Yahoo
- Yahoo! Japan
- Yandex
- YieldMo
- YouAppi
- Zeta Global
- Zucks
Final Thoughts
“The future of ad delivery is increasingly privacy-first. Staying informed and proactive ensures your monetization strategies remain compliant and profitable.”
Whether you choose to use the default list or create a custom one, it’s essential to keep your consent flow transparent and up to date.
Key Dates
| Date | Event |
|---|---|
| June 2, 2025 | Update to commonly used set of ad technology providers begins |
