Companies are always looking for new ways to reach the consumer and, even more important, to be remembered by consumers. Within the pharmaceutical companies, in the Consumer Health divisions where products can be advertised to the consumer, we must not ignore a new trend that is taking place in...
Continuous learning is an attitude Unlike the traditional form of face-to-face communication, remote trainings are accompanied by constantly evolving tools and technology. Therefore, it is very important that the digital marketing teams and the laboratory management have an open mind and attitude to continuous learning about new...
The world changes very quickly. Technology is multiplying the speed of transformation of the environment and innovation becomes the methodology to incorporate into our day to day to adapt to this transition. In an increasingly digitized society, in which the digital world is already part of our...
Neuromarketing is the science that analyzes consumer behavior. In recent years it has become a very useful tool when developing products that meet consumer needs. Sight is the first sense that acts in the unconscious purchase decision . The striking colors of the package, the size of the font or even...
[caption id="attachment_712" align="alignright" width="320"] technical seo image[/caption] Technical SEO We are looking at technical SEO, this method looks at what happen under the website that makes it possible for search engines to easily crawl the website, or to enable website to be fully optimized for mobile viewing...
When setting up a business, it is every owner's wish that it grows and prospers bringing good and happy returns. However, failure to do research on how to go about your business in order to make it successful and keeping losses at bay can be...
When entering a master franchise agreement one must pay particular attention to the section on advertising and marketing requirements. Generally speaking franchisors are interested in secure brand name recognition in the assigned master franchise territory (County, State, Country). The franchisor also understands what works best...
If Marketing a well-known brand is a difficult task; then for a start-up it is almost impossible. The list of marketing resources is growing every day, and it is up to marketers to make the call on which is the best strategy. There is always...
The way we present anything plays a vital role that made one's brand to stand out from the crowd. Similarly, a well-presented burger can make a difference. Using custom burger boxes is a great way that helps to promote your business. Whether you are dining...
Most small business owners undermine their power when it comes to marketing since they believe that it takes a big amount of money to get more customers growing the business. However, there are simple ideas and tips which, when taken seriously and done in the...