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Companies are always looking for new ways to reach the consumer and, even more important, to be remembered by consumers. Within the pharmaceutical companies, in the Consumer Health divisions where products can be advertised to the consumer, we must not ignore a new trend that is taking place in...

The world changes very quickly. Technology is multiplying the speed of transformation of the environment and innovation becomes the methodology to incorporate into our day to day to adapt to this transition. In an increasingly digitized society, in which the digital world is already part of our...

Neuromarketing is the science that analyzes consumer behavior. In recent years it has become a very useful tool when developing products that meet consumer needs. Sight is the first sense that acts in the unconscious purchase decision . The striking colors of the package, the size of the font or even...

[caption id="attachment_712" align="alignright" width="320"] technical seo image[/caption] Technical SEO   We are looking at technical SEO, this method looks at what happen under the website that makes it possible for search engines to easily crawl the website, or to enable website to be fully optimized for mobile viewing...

The Importance of Using Marketing Strategies Whether you are in a small, medium or large business, you'd do well with a marketing strategy. Companies that want to excel in today's competitive economy require not just any marketing strategy but the best they can find, whether in-house,...