Regional Marketing Strategies and Master Franchising Conflicts Regional marketing strategies are an essential tool for businesses looking to expand their customer base. For many companies, it can be a great way to reach local customers and boost revenue. Challenges of Regional Franchising: When it comes to marketing strategies and master franchising, one of the biggest challenges facing businesses today is regional franchising. This can be an extremely complex process since there are many different factors to consider such as local laws, culture and customs, language barriers, and currency exchange rates. Global vs. Local Strategies: The age-old debate between global and local marketing strategies continues to be highly relevant in today's corporate marketplace.