3 Wow-Factor Marketing Techniques You Can Use Today to Increase Brand Awareness 1. Free Content You like free, right? So do your potential customers and clients. The great thing about developing free content is that it costs you next to nothing, but has great potential to boost your message. Try writing: - A PDF eBook - A whitepaper - An industry report 2. Videos Whether entertaining or informative, videos are becoming the bread and butter of online marketing. They are easy to make, easy to upload, and easy for your prospects and customers to share. 3. Free Gifts Don't forget the value of a free gift. If you can give your potential clients and customers something unique, you have a great chance of staying in their mind.